Winmau’s 2012 darts collection was launched on September 19 and it is another market leading offering from the premium darts equipment manufacturer.
The response to Winmau’s 2011 collection was incredible and the company reached new heights with the record breaking Blade 4 dartboard. The 2012 collection takes this to a new level.
Winmau has added Steve ‘The Bronzed Adonis’ Beaton to its World Champion range alongside players such as Ted Hankey, Andy Fordham, Dennis Priestley and Trina Gulliver. With a unique knurled point and micro grip, Steve’s darts are a great addition to the portfolio. Another market first is the launch of the Diamond Plus dartboard, which features 50 per cent thinner dynamic sector wire. Winmau continues to dominate this key market sector and can report a strong growth in dartboard sales this year.
However, it doesn’t just stop there, as Winmau has introduced some amazingly quirky and technical products that offer retailers a great opportunity to add value to their darts assortment. The Whizlock Shaft Caps and Flight Punch offer the keen darter a real plus in performance and increased life from their nylon shafts. Ted Hankey’s self-designed Coffin Darts Case is simply a brilliant concept and is a must for any Ted fans or anyone with a love of the Lord of Darkness.
The new WinCool darts shirt looks stylish and aids performance with its mesh ventilation and anti-microbial technology, whilst the Winmau flight and shaft range has been enhanced with some eye-catching new designs.
Winmau is the largest producer of military grade tungsten darts in the world, and there are several notable additions to the darts range - The Aluminium Titanium Nitride coated 90% tungsten Highlander darts, tungsten and brass
Gift Sets (including many extras) and Leighton Rees brass darts in the World Champions range.
The Professional Darts Set now includes the Diamond Plus dartboard and the company has also produced a new Slimline Aluminium Case and knurled points, which finish off the new range in style.
"2011 to date has been a phenomenal year that has exceeded our expectations in all areas,” says Ian Flack, Winmau’s Sales and Marketing Director.
"In fact, we haven’t discontinued one product from the 2011 range due to successful sales across the board.
"With the 2012 assortment, we have simply strengthened the portfolio even further. This has been bolstered by the most successful product launch in Winmau’s history - the Blade 4 dartboard. More people are buying Winmau than ever before, and we are really proud of the team effort to produce our 2012 collection.”
Winmau’s brand exposure has continued to gather pace worldwide. The Winmau World Masters was broadcast on ESPN, Eurosport and Eurosport Asia in September to a global audience in well over 100 countries. The BBC’s coverage of the Lakeside World Championships will be enhanced by joint coverage from ESPN and also global coverage via BBC Worldwide, which ensures this tournament, remains the biggest in world darts.
Winmau has always been a dominant power in the UK and its export business is thriving, with new markets coming on stream almost every month. The company now exports to nearly 100 countries globally.
Winmau is moving the brand into live streaming of darts tournaments through its 38-year relationship with the British Darts Organisation and related bodies. With webcasts viewed for weeks after the events, this promises to be yet another exciting channel for Winmau to deliver televised darts to people’s homes. The company has also invested heavily in the booming area of social media and has a growing following on Twitter and Facebook.
Winmau’s commitment to design, functionality and retailer value allows it to justify the reputation it has built up over the past 65 years. The company prides itself on its stock management and delivery lead times. With its slick UK operation and commitment to Group-owned manufacturing via the company’s bespoke facility in Kenya, Winmau has reinvented the darts distribution chain, allowing stockists to gain maximum advantages from keen pricing, increased sales and innovative products that are second to none in the industry.
Winmau’s 2012 collection has a magical feel about it, as it strives to define the future of darts retailing in today’s highly connected marketplace. With the televised darts season up and running, the launch of the new Winmau collection and many new products (including world number one Dean Winstanley’s range) already in development, 2012 is set to be another good year for Winmau and its customers.
For details of the full range contact Winmau’s sales team via telephone: +44 (0)1656 767042, fax: +44 (0)1656 650468, email: email@example.com log on to winmau.com
Article published at: www.sports-insight.co.uk
Winmau Dartboard Company Ltd.,
South Road, Bridgend Industrial Estate, Bridgend, CF31 3PT, UK