Winmau, the world’s leading darts brand, are proud to welcome Danish darts star Ann-Louise Peters to their team.
The 39 year old, known as “The Danish Diamond”, has rapidly climbed the ranks in the last two years, and her dream was realised as she competed at the Lakeside World Championships this year. Ann-Louise reached the semi-finals and cited this as the proudest moment in her darts career, despite winning the Swedish Open, Norwegian Open and the Danish National Championship (the latter on no fewer than 5 occasions).
It was this Lakeside run that really triggered the interest from Winmau and they have concluded a 2 year agreement with Ann-Louise and their Danish distributors Soren Sogaard.
Ann-Louise said: “To have this recognition from Winmau is simply overwhelming. They are a huge brand in Denmark and I have always used their equipment because their quality is unrivalled. They also support the Danish Darts Organisation and have really helped to raise the profile of the sport in Denmark. I have no doubt that they will also do the same for me and will help me to further my career and win more major titles in the future. The Lakeside is the one I really have my eye on, as this is the pinnacle of any player’s career.”
Ian Flack, Sales and Marketing Director of Winmau, added: “Ann-Louise is a shining example of the great players that Denmark and the Danish Darts Organisation are currently producing. Her form in the last couples of years has been exceptional and it was an easy decision for us to sign her to the Winmau team. She is a phenomenal talent and we have no doubt that this will be the springboard for even greater success.”
For details with regard to the Winmau range in Denmark, please contact Soren Sogaard via email: info@soren-sogaard.dk or telephone: (0045) 758 58122
