Winmau, the world’s leading darts brand and its Danish distributor, Soren Sogaard, have announced a two-year extension of their sponsorship agreement with Ann-Louise Peters, “The Danish Diamond”.
Already a five-time Danish National Champion and holder of Swedish and Norwegian Open titles, Ann-Louise exploded onto the global scene in 2014 when she reached the Lakeside semi-final, repeating the feat in 2016.
She will continue to wear the company’s logo at tournaments around the world and will contribute to the development of Winmau’s range of darts and related equipment.
“Ann-Louise has been rising up the rankings ever since her World Championship appearance nearly three years ago,” says Ian Flack, Winmau’s Sales and Marketing Director. “She is at the vanguard of a white hot Nordic darts scene at the moment and her first world title can’t be far away. I’m delighted she will continue to be a part of Winmau’s success, and that we will continue to be a part of hers.”
Ann-Louise added: “Being a part of the Winmau family for the last two years has been fantastic. I’ve always used Winmau darts, but having the benefit of their support and technical expertise has helped improve my game. Darts is exploding in Denmark right now and that is in no small part due to the profile that Winmau has given me and the Danish Darts Organisation. I’ll be doing my best to repay their belief in me by winning some more titles over the next couple of years.”
For details with regard to the Winmau range in Denmark, please contact Soren Sogaard via email: info@soren-sogaard.dk or telephone: (0045) 758 58122