Winmau and the PDC's latest dartboard deal signifies a new era for both organisations, with the opening night for the Cazoo Premier League held in Cardiff on Thursday featuring the latest Blade 6 taking centre stage, live on Sky Sports and broadcast globally from the Motorpoint Arena.
This truly historic moment sees the PDC not just change their dartboard supplier, but embark on a new path where both companies have committed to help growing the sport worldwide to engage with as many players and fans as possible.
Winmau forged its early history through televised darts on the BBC, which was driven by the grassroots of the sport where they developed literally thousands of key relationships at event level in well over 70 countries, creating a global network of friends and passionate darts people that has seen the iconic brand stand for exactly what it is to be passionate about the game of darts.
Simon Hall, Director of Marketing for Winmau, said: "We’ve been overwhelmed by the messages of support over the latest PDC sponsorship. This is significantly important for everyone involved in world darts as we will bring our manufacturing and grassroots passion to the PDC's ambitions to double the growth of all players within the global game over the next decade. The ability to showcase our products with the PDC in this context is huge for us all."
Adam Perfect, Head of Commercial for the PDC, said: "We’ve got a great young team that is focused on growing the sport throughout the world. Winmau’s footprint and dedication to the sport makes them the ideal partners for us and we’re already learning just how engaged and involved they really are with darts at every level. It’s so refreshing to share in this passion as we embark on this partnership.”
The Cazoo Premier League kicks off in Cardiff with an all-new format that sees eight players pitted against each other to win a £10,000 bonus every night – as well as challenging for the huge £275,000 first prize in the season-ending Play-Offs.
Focusing on the new format, Perfect added: “We wanted to deliver even more pressure darts moments for fans and viewers either live on TV or at the venues, giving every game that extra spice. Following the great support we’ve had for the new format, there is no better time for the Winmau Blade 6 to step into the light.”
Coverage of the Cazoo Premier League starts at 1900 on Thursday February 3, live on Sky Sports from the Motorpoint Arena in Cardiff.